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Bitauto Holdings Limited

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2017 Annual Report and Form 10K

Bitauto Holdings Limited

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About Bitauto Holdings Limited

1001-5000 Employees

Bitauto Holdings Limited is a provider of Internet content and marketing services for China's automotive industry. The Company's bitauto.com and taoche.com Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

Ticker:
ADR
Exchange:
NYSE (See More NYSE Companies)
Industry:
Internet Service Providers (See More Internet Service Providers Companies)
Sector:
Technology (See More Technology Companies)

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